With almost 70 years of Southern California history, Fender has officially opened a new office space in the heart of Hollywood.
Several key positions have returned to the new location on Los Angeles’ Sunset Boulevard, which has yielded some of the most celebrated legends, venues and moments in music history. That musical tradition lives on today, as the new Fender office at Columbia Square is mere steps away from several recording studios, the Hollywood Palladium, the Fonda Theatre and the iconic Amoeba Records.
“We’ve made guitars in California for nearly 70 years; Fender’s heart beats in Southern California. We’re thrilled to embark on the next chapter of Fender’s history in our new home at Columbia Square,” said Fender CEO Andy Mooney. “Having a base on Sunset Boulevard, in a location so central to the vibrant music scene in Los Angeles, will enable Fender to serve current and future players at higher levels than ever before.”
Fender’s new digs – which were designed by Rapt Studio – house the executive, marketing, creative and digital teams, and many employees have guitars or basses sitting close to their desks, ready to play when inspiration strikes. Even the conference rooms carry classic Fender DNA, as they are named after legendary guitarists like Pete Townshend, Kurt Cobain and Chrissy Hynde.
Entirely LEED-certified, the office space includes a building known as the “Bungalow,” a striking 9,001-square-foot feature structure that boasts walls decorated with large-scale light boxes displaying images of Fender artists like Flea and Courtney Barnett, in addition to Fender’s latest guitars, amplifiers and pro audio tools. The Bungalow also contains a rehearsal area for beta testing guitars and amps. What’s more, the move to Hollywood represents Fender’s dive into digital innovation, such as the recently launched Fender Tune app, and instruction.
“Being in the heart of the musical community, with close proximity to our USA production facility is fantastic. It makes collaborating with artists really organic,” said Fender Executive Vice President Richard McDonald. “The more time we spend with players the more capable we become at creating inspiring relevant products.”
he move to Hollywood represents a significant turning point for the company, with an increased focus on digital innovations — including an app made specifically to teach new players how to tune their instruments — as well as instruction for players at every stage of development.