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Guitarchive September 14, 2010

Fender Outboard Effects, 1950s-1980s

It may surprise some to know that Fender started producing outboard effects units almost as soon as it started producing…

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Guitarchive January 6, 2014

Guitarchive: The Jag-Stang

While Fender often designs instruments for artists and has done so for decades, seldom if ever does it work the…

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A page from Fender's 1965-1966 full-line catalog shows two Marauders with concealed pickups. The model never went into production.
Guitarchive October 21, 2013

Guitarchive: The Marauders

Two Fender electric guitars have been called the Marauder. The first was a 1965 phantom that never really came out…

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Guitarchive February 18, 2014

Guitarchive: The Woodies

All Fender amps trace their lineage to three “woodie” models of 1946—the original Princeton, Deluxe (also called “Model 26”) and…

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Guitarchive December 24, 2014

The Stratocaster Since 2000

The Stratocaster entered the 2000s as an enormous continuing success. It had not only risen to become the quintessential Fender…

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The Stratocaster in the 1990s
Guitarchive November 11, 2014

The Stratocaster in the 1990s

By the dawn of the 1990s, if any one instrument embodied Fender itself, it was the Stratocaster. The instrument was…

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Bill Shultz
Guitarchive October 6, 2014

The Stratocaster in the 1980s

The Stratocaster entered the 1980s more popular and widely used than at any previous point in its history. A slow…

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Guitarchive June 24, 2014

The Stratocaster in the 1970s, Part II

By the mid 1970s, the Stratocaster was everywhere. The early years of that decade saw a phenomenal rise in the…

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The Stratocaster as it appeared in Fender's 1970 catalog
Guitarchive May 28, 2014

The Stratocaster in the 1970s, Part I

Sixteen had seldom been sweeter. More than a decade and a half since its 1954 introduction, the Stratocaster had finally…

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Guitarchive April 22, 2014

The Stratocaster in the 1960s

Toward the end of 1959, with the 1960s fast approaching, a bright future for both rock ‘n’ roll and the…

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Guitarchive June 3, 2013

Guitarchive: The Starcaster

There’s a trippy old Fender “Fairytale” ad from 1976 in which the craggy old evil queen—a lefty, apparently—slings a vaguely…

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Guitarchive December 2, 2013

The Swinger and the Custom

There is perhaps no more ephemeral pair of instruments in Fender history than 1969’s Swinger and Custom guitars. Most have…

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