MAKE HISTORY WITH FENDER
Experience more than 8,000 square feet of exhibits featuring hundreds of instruments, amps, photos, historical artifacts, interactive displays and more that give guests from all over the world a fascinating, educational and unforgettable firsthand look at the entire Fender story from 1946 to today.
Enjoy browsing and shopping for apparel, accessories, collectibles and other items in the retail shop, purchase an instrument in the Guitar Specialty Store, embark on the Fender Factory and Custom Shop tour, and enter the "Wood Vault," where you can design and purchase your very own Fender American Design instrument.
THE WORLD FAMOUS FENDER CUSTOM SHOP
From the Fender Visitor Center you'll embark on the Fender Factory and Custom Shop tour for a fascinating up-close and start-to-finish look at the remarkable transformation of raw materials into fine Fender guitars, basses and other products.
Watch as Fender staff in the Wood Mill, Metal Shop, Final Assembly and other areas practice their craft, and see actual instruments and amps take shape at each stage in their production. Finally, your guide will escort you into the "Dream Factory" - the world-famous Fender Custom Shop - for an unprecedented firsthand look at the creation of the very best of Fender's best.
Please check this page frequently for the latest information regarding Visitor Center and Factory Tour availability.
Open Monday, Tuesday, Thursday and Friday. Closed Wednesdays.
Friday, July 31
Friday, August 7
Friday, August 14
Wednesday, August 5
Thursday, August 6
Monday, August 17
Tuesday, August 18
Visitor Center open to all ages.
Factory Tour open to children age 9 and older accompanied by parent or guardian.
Factory tour guests must wear closed-toe shoes; this applies to everyone taking the tour.
Maximum of 25 guests per tour; larger groups call ahead for appointment.
Like the greatest music in history, Fender tone is best experienced live. Fender Premium Showcase Dealers know what it takes to make your experience just as memorable.
Premium Showcase Dealers offer the expertise and insight to help you find the product for your specific needs. You'll explore the broadest, most compelling assortment of Fender instruments available at retail, including the American Standard series—the centerpiece of the Fender line. Best of all, you'll plug in and experience the feel, sound and legacy the way it was meant to be experienced—in person.
We didn't find any Premium Showcase Dealers in your area. Please refer to our list of Fender Authorized Dealers near you.